iOS 14 and Facebook Ads iOS14 and Facebook Ads is something that many FB marketers are trying to get their heads around. Because we can’t…

Video Posts on Facebook By now you’ve probably heard the saying “Video is King on Facebook”. Is it true? Yes and no, it all depends…

Make sure you own your Facebook Pixel data! Scruples, it shouldn’t be hard, should it? Maybe just know your job, how about that? It seems…

What is the Facebook ‘Learning Phase’? Have you noticed the “Learning Limited” symbol appearing on your Facebook Ads? ⚠️ While the symbol may be something…

ROAS - What is it and why does it matter? When you approach your digital agency about results on Facebook, unfortunately most will tell you…

We deleted over a third of our Facebook Page Like base! Should you be doing the same? Possibly. But why, you ask? Back in the…

Facebook to limit number of ads Pages Facebook has announced that it will be limiting the number of ads a single Facebook page can run…

Agency Transparency When you think of ‘Agency Transparency’, you’ll immediately think of getting a monthly report on the results of their work - and that…

Facebook Campaign Budget Optimisation Not Yet Mandatory At the start of this month, Facebook was supposed to shift all advertising campaigns over to campaign budget…

Why You Should Use A Specialist Social Media Marketing Agency You’re probably familiar with the old saying, “Jack of all trades, master of none.” Nowadays,…

The Dunbar Effect The term ‘friend’ has actually been diluted if not misrepresented in recent years because of Facebook. A friend of mine for example…