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Make sure you own your Pixel data! Scruples, it shouldn’t be hard, should it? Maybe just know your job, how about that? It seems for…

What is the ‘Learning Phase’? Have you noticed the “Learning Limited” symbol appearing on your Ads? ⚠️ While the symbol may be something new, the…

ROAS - What is it and why does it matter? When you approach your digital agency about results on Facebook, unfortunately most will tell you…

We deleted over a third of our Facebook Page Like base! Should you be doing the same? Possibly. But why, you ask? Back in the…

Facebook to limit number of ads Pages Facebook has announced that it will be limiting the number of ads a single Facebook page can run…

Agency Transparency When you think of ‘Agency Transparency’, you’ll immediately think of getting a monthly report on the results of their work - and that…

Facebook Campaign Budget Optimisation Not Yet Mandatory At the start of this month, Facebook was supposed to shift all advertising campaigns over to campaign budget…

Why You Should Use A Specialist Agency You’re probably familiar with the old saying, “Jack of all trades, master of none.” Nowadays, there are a…

The Dunbar Effect The term ‘friend’ has actually been diluted if not misrepresented in recent years because of Facebook. A friend of mine for example…

A Basic Guide To The Facebook Pixel If you’re currently advertising on Facebook, or thinking about it, STOP and get a Facebook Pixel installed on…

The Facebook Sales Funnel Created and maintained well, a Facebook Sales Funnel will do just what it says on the tin – funnel sales to…