A complete Corporate Meta Facebook Consultancy, working with your internal teams, departments and external agencies to help secure assets, design, create and run campaigns whilst ensuring uniform compliance, delivery of agreed strategies and achievement of targets.

Utilising both Meta and real world best practice to ensure all brand assets are correctly setup and secured.

Evaluating present marketing efforts, identifying opportunities and assisting with campaign design, build and optimisation.

Helping companies get a better understanding of their internal and/or external staffs capabilities along with identifying any training requirements.

Desré is the secret of many big brands as a premier Meta Facebook consultant and trainer in Facebook best practices and marketing excellence.

Whilst you may be a big business with teams of internal and external staff working on your socials, you still need independent assessment, a solid structure, a proven process to follow that will achieve the results you’re after and be able to engage someone you can trust.

As a respected and trusted Facebook consultant and trainer, Desré’s depth of experience and expertise means she can ensure you achieve exactly what you want from your socials.

Ask yourself, what would the financial impact be to your company if you lost control of your brand page(s) overnight?

For big business and brands, it’s extremely common to find pages owned by Business Managers that in turn are owned by past agencies or ex-employees. Desré strongly encourages big businesses to run a ‘hygiene check’ of their Meta assets – a speciality of her Meta Facebook consultancy.

This involves and full investigation into who owns its assets and who has full admin access of the Business Manager that owns those assets. Access to external staff or agencies should be given through the Partnership Portal and only at the level of access they need.

An alarming percentage of agencies are not aware of the intricacies of the Meta setup and do not have best practices put in place to manage both their own connection to their clients and the clients themselves.

If access to an agency through your Partner Portal has been granted, do they have systems put in place that will protect your business from a staff member accidentally posting a ‘selfie’ or worse on your Business Page?

Desré’s work is ongoing with a billion dollar global brand wanting to tidy up and secure a multitude of brand pages whilst vetting each and every internal staff member and employees from external agencies.

It is these and many other points, Desré methodically works through and adheres to in order to collate and secure your Meta account and assets.

An example of her work with Audiences is for a well-known global brand where Desré managed a $100,000 Facebook Ad budget for a two month awareness campaign.

Only one month in and with just $24,500 of the budget spent, by analysing and manipulating the audience with specific content, she achieved an engagement rate of 89.7% from a reach of 750,000.

To clarify, that means 9 out of 10 (or 675,000 out of 750,000) people who were fed the Ads, actually engaged with it.

If you’re investing in social, then surely you want to see a return on that investment?

Whilst other agencies boast a Return On Ad Spend (ROAS) of x2, x5 or even x10, one of Desré’s notable achievements is her average ROAS across all her clients being x24 or 2,400%.

Noting one client in particular being a national brand, she generated sales of $344,050 in just one month from a marketing spend of only $6,563 achieving a ROAS of 52.4 or 5,240%.

Having heard the stories from clients burnt by their previous agency and also directly when training other agencies, Desré definitely goes against the grain when it comes to reporting results.

“There is too much ‘cloak and dagger’ within the industry with many hiding behind a smokescreen of irrelevant numbers. It mostly ends up confusing the client on what’s important to them. So many times we’ve seen agencies trying to convince clients the success of their efforts with impressions whilst avoiding reach. I once had a new client join who was running a video views campaign but was concentrating on a benchmark for cost per click!”

In particular, Desré is not a believer in benchmarks as “benchmarks do not take into account what your objective is and as every client is unique, so should the results”.

A perfect example of this is most agencies are happy with a ROAS KPI of 2 to 4 whereas Desré recently shut down a campaign because it was achieving an ROAS of 10. The reason for this was taking into consideration who the client was, the products they sold, the quality of their audience and the content we were using, they should be achieving so much more. By changing just two images within the campaign, its final ROAS averaged out at 24.4.

Content is king, but only if you understand it’s purpose, application and your goal.