Social Influencer Marketing
POWER OF THE PEOPLE
As the world has no doubt shifted to social media, consumers look at fellow consumers to inform their purchasing decisions instead of simply looking at companies. They now look at each other and their favourite personalities for information and advice. It’s these real or online ‘celebrities’ who are consolidating massive followings on YouTube, Instagram, Facebook, Snapchat, Pinterest, and other platforms that we can plug into to promote your brand, product or service.
Working with influencers and tastemakers can communicate to the market that your brand may very well be the next big thing. In addition, you can repurpose the content they create to impress your existing customers.
Here’s 5 reasons why you need to launch an influencer marketing campaign:
1. It’s Powerful
There are few things that drive a sale more effectively than a warm word-of-mouth recommendation.
2. It’s Social
It’s no secret – the world has shifted to social media. It’s time for your business to follow suit. People expect brands to talk with them rather than at them. They no longer expect brands to sell to them, but to entertain and inform them. In this new paradigm, influencers are a force to be reckoned with.
3. It’s Native Advertising
In contrast to traditional advertising, which interrupts the consumer experience, native advertising places brands and products within the organic content, creating a more pleasurable experience for consumers and a more powerful marketing solution for brands.
4. It Helps Your SEO
On top of building your brand and improving your sales numbers, influencer marketing also helps your search engine ranking. The more people mention your brand on social media, the more popular and relevant you will be on Google.
5. It’s Targetable and Trackable
Every website visit, social like, and picture posted online can be stored and analyzed, yielding oceans of data that turns into valuable insights about your target market and your advertising performance.
For further information or to discuss your options, contact us now on 1300 306 109