Why You Should Use A Specialist Agency
You’re probably familiar with the old saying, “Jack of all trades, master of none.” Nowadays, there are a complexity of nuances in many different areas of digital marketing. To say you’re a master of all is a BIG call to make. To be honest, after being in the industry for the last 20 years, I can tell you right now there are none! Whilst an agency might claim it can service all areas, it generally means, they’re very good at one or two key areas but have someone in the office who can do a bit of the other.
Why do they do this? They’re just trying to cover all bases so when you first enquire with them, they don’t lose you to a competitor who say they can do all that you’re after. But what they won’t admit to is which of their services are generally lacklustre or ‘fillers’.
Why work with a specialist agency
If you work with a specialised agency, you’ll know exactly what they’re good at and generally if it’s their sole business driver, you can be pretty sure they’re really good at it. After all, a specialized agency should not be afraid to say what they suck at! Most will already have a bank of other agencies or businesses they’ve partnered with or at least have an association with that they’re happy to put their name to in order to fill the gaps in their offering. So, if you’re more interested in hiring the best instead of the most convenient, this is the way to go.
So, what are the pros for working with agencies that specialize?
Bigger isn’t Always Better
This is especially true as you consider that small agency clients have greater access to senior level talent, such as agency founders. Also, a lot of small, specialized agencies “punch” weight WAY above their size. The expertise they offer tops that of bigger firms. For example, do you think the global agencies just know it all because they have a big team and charge more? The answer to that is a big fat ‘no’. How do we know? Because we train some of them!
Small Shops Can Get Things Done
A smaller agency often has greater agility, meaning if you need specialist treatment, or need to get something done in a hurry, they obviously don’t have any bureaucracy to deal with and can react without delay.
Less investment for better results
The smaller the agency, the smaller the overhead. This in turn will keep costs down as there are obviously less mouths to feed.
At the end of the day, you may just prefer to put all your eggs in one basket and deal with just one agency for everything, and that’s fair enough, but just be aware; experts get better results than dabblers!