Facebook Marketing and Management excellence at an international level

Blue Flame Social Media
Free Online Social Media Marketing Course2025-10-10T17:19:34+10:00

Australia’s Premier

Free Online Social Media Marketing Course

Welcome to Facebook Marketing excellence at an international level.

Designed, written and produced by Desré Tate, a trusted consultant and trainer for:

Global brands
ASX listed companies
National brands
Government both federal and national
Digital marketing agencies from local to global

Learn Facebook Marketing & Management with her step-by-step video course.

Australia’s Premier

Online Social Media Marketing Course

Welcome to Facebook Marketing excellence at an international level.

Designed, written and produced by Desré Tate, a trusted consultant and trainer for:

Global brands
ASX listed companies
National brands
Government both federal and national
Digital marketing agencies from local to global

Learn Facebook Marketing & Management with her step-by-step video course.

Responsible for training some of the biggest digital marketing agencies in the world
Award

Learn directly from the co-founder of Brisbane’s longest serving social media agency

Created, written and produced by Desré Tate, a trusted Facebook marketer, consultant and trainer for global brands and media agencies and Co-founder of Brisbane’s longest serving dedicated social media agency.

Following 18 months of development, Desré first launched this course at the height of the COVID pandemic in May 2020 to a huge response, as people scrambled to learn Facebook marketing during the lockdowns.

Since then she has endeavoured to keep it up to date recording and re-recording sections as Facebook released updates throughout this time.

However, in September 2024, Desré decided the continual updates had become too time consuming along with the fact there were approximately 8 different versions of Facebook running concurrently at the time.

Therefore, she decided to release her entire course on YouTube for free. The course continues to provide a wealth of information even though some pages may look slightly different.

She now offers 1-to-1 sessions by the hour to students who want private 1-to-1 time, to work through the most recent updates or have gone through the course but need help with specific sections.

Access to the course is free via our YouTube channel www.youtube.com/@blueflamesocialmedia

Get 1-to-1 Help Now

1 Hour of 1-to-1 Training with Desré (via Zoom)

$475

+GST

What’s Included
  • 1 Hour of Dedicated One-to-One Training with Desré (via Zoom)

Who has learnt from us?

Australian Government DSS Logo
NSW Government Premier and Cabinet logo
Moet Hennessy logo
Chandon
Defiant Screen Entertainment logo
GrainCorp logo

Built for SME’s

(But big business uses this too)

This online social media marketing course was built specifically for small and medium sized businesses. It has been packed solid with everything you could possibly need to succeed with Facebook.

In fact, this course in its entirety will give you more knowledge than some digital agencies have on their entire team. Trust me on that one!

Point of View Training Course

Point of View Training

Follow every move! See exactly where I click as I manually take you through every step.

Desré White Board Training

White Board Training

Understand the ‘why’ as well as the ‘how’ by learning the methodology of Facebook marketing and real world best practices.

Course Curriculum

Course Curriculum

The four major sections of this Facebook Training Course are broken down into smaller subsections for easy navigation and consumption.

Open the drop down box for each section below to see a full list of subjects covered.

Facebook Fundamentals2022-09-07T14:37:28+10:00

  • Page Setup
  • Page Settings
  • Messaging
  • Understanding Insights
  • Publishing Tools
  • Location Management
  • Social Media Policy
  • + Much More
Facebook Management2022-09-07T14:37:57+10:00

  • Post Planning
  • Organic Engagement
  • Post Frequency
  • The Perfect Post
  • Never Boost A Post Again
  • Monitoring, Responding & Reviews
  • Competitions
  • Hashtags
  • + Much More
Facebook Business Manager2022-09-07T14:38:24+10:00

  • Business Manager Setup
  • Settings
  • Offline Event Setup
  • Facebook Pixel
  • Standard Events
  • Custom Conversions
  • Diagnostics
  • Catalogues
  • Audiences
  • Ad Account Setup
  • Creating Ads
  • Campaigns, Ad Sets and Ads
  • + Much More
Facebook Marketing2022-09-07T14:36:37+10:00

  • Understanding The Sales Funnel
  • Creating A Sales Funnel From Conception To Implementation
  • Funnel Types
  • Budget Management
  • Split Testing
  • Social Proofing
  • Scaling
  • Assessing & Managing Results
  • Ads & Programs We Use
  • + Much More

Learning Support with our Private Facebook Group

Something I’m very proud of is the dedicated support I offer in conjunction with this Facebook training course. If you have any questions that come up during the course, you can simply jump into the group and ask me. I am here to support you every step of the way.

Facebook Training Support Group
one to one social media marketing course

One-to-One Support With Desré Via Zoom

If you would prefer to have some dedicated one-to-one time with me and get help with something specific or just to have a chat and ask me multiple general questions, you can purchase one or two hours of dedicated support with the course. If you find you need more time after that, you can always book more time with me from at any time.

Start Training Now

1 Hour of 1-to-1 Training with Desré (via Zoom)

$450

+GST

What’s Included
  • 1 Hour of Dedicated One-to-One Training with Desré (via Zoom)

Endorsed By The Best

(The Head of Digital for Moet Hennessey Australia and New Zealand, gives his opinion of our very own Facebook Überlord, Desré!)

“I would say Desré has got some of the most in depth knowledge of Facebook advertising and Business Manager than probably anyone I have ever met before. I highly recommend the in-house training.

We took great value from the sessions, so much so that two participants said it was the most enjoyable and useful training they’d ever received.”

A Few Google Reviews From My Students

Excellent
Blue Flame Social Media5.0
See all reviews
Sally Clarke
7 months ago
I highly recommend Desre at Blue Flame Media, she made a huge difference to our Meta ad campaigns, I only wish I'd found her earlier! She had a much more targeted approach and put our ad budget where it really worked, finding our target customers and heavily reducing our CPR. Thanks Desre
Response from the owner:Thank you for trusting my methods Sally. It was wonderful seeing those results!
Emmanuel College
1 year ago
Desre assisted our small organsiation with an audit of our Meta Business Account, after we ended up lost and confused amongst the settings, unsure of how best to establish and assign staff user access, for our various needs and requirements. Desre was very patient and stepped us through each stage of the process, identifying any potential issues and resolving them on the spot. She took time to explain in plain English the various business assets within the portfolio, and recommeded the staff access rights based on our requirements and the org structure, and security measures and settings to mitigate any risk. I would highly recommend Desre and Blue Flame Media to any organisation who, like us, needs the reassurance their Meta accounts are set up effectively and are secure. 5 star service.
Response from the owner:Thank you Diana. It was a pleasure helping you and learning about your organisation. I really appreciate you taking the time to leave us a review.
Alexandra Postma
2 years ago
Used blue flame and spoke with Desre to solve some meta issues and get some recommendations. Really gave me peace of mind, I will be going to them in the future.
Response from the owner:Thank you Alex. Appreciate you taking the time to leave me a review. I hope that after the festive season madness, Meta will be less buggy and we’ll be able to sort out the last of those issues.
Sarah Spence
2 years ago
Blue Flame's team is nothing short of incredible. We threw them several big challenges and the ideas and execution they came back with have been perfect. Honestly, get in touch today. You won't regret it.
Response from the owner:Thank you for the review Sarah. So glad we could help.
Leanne Kohler
2 years ago
I wish I had found Desre and Blue Flame Social sooner. Desre's knowledge of Facebook is amazing and I knew I was in the right hands to sort out my Facebook business page. I had two Facebook Hotdesk sessions with Desre and achieved everything I needed to with her guidance and assistance. I would 10/10 recommend Desre and Blue Flame Social Media.
Response from the owner:Thank you for leaving us a review Leanne. It was a pleasure working with you, and I'm thrilled that we managed to solve the issue. I'm looking forward to watching your business grow!
Nicholas Mazzella
3 years ago
Desre is a GODDESS! She is so professional and easy to work with to get the most from our brand. She is efficient and kept up with the quick changes that happened at our business regularly. The way she designs ads and keeps them maintained means anyone could walk in and understand how the ad campaigns work! Cannot recommend Des enough!!!
Response from the owner:Ah - the Content-King! Thank you for the amazing review Nic. You are an absolute pleasure to work with and I'm looking forward to seeing great things coming from your campaigns! 🦄
Troy Ellerman
3 years ago
Desre @ Blue Flame SM - saved us from potentially having a Facebook business page from being hacked. She upgraded our security and was really patient with us. Customer service from her and Mike (who we spoke to first) was impeccable and her level of professionalism was excellent. She explained very complicated matters to us very well. Desre was obviously invested in our problem and quickly sought to resolve the issues in a methodical and highly caring manner. All this took but a mere 1 hour - we are really satisfied and will be speed dialling her if we have any more FB trouble. Highly recommend her, Mike and Blue Flame.
Response from the owner:Thanks Troy for your comments and praise. So glad we could be of help.
Nicki L
3 years ago
From start to finish, Blue Flame delivered exceptional service. Desiré and Mike took the time to understand the brand drivers, target audiences and brand language. Their guidance to optimise Meta’s platform to better align with our social media goals was greatly appreciated. The dynamic duo are dedicated, professional, knowledgeable, and responsive – especially when life throws a few unexpected curve balls into the mix! Highly recommend
Response from the owner:Thank you Nicki. We loved working with you and sincerely hope we do again soon, when those curve balls are long gone.
Julie Brown
3 years ago
Desre was extremely efficient & helpful in rectifying our social media issues (linking accounts etc...) and separating our businesses to have their own identity. Highly recommended.
Response from the owner:Thank you Julie. Always love the challenge of untangling Meta assets!
Brianna Meddemmen
3 years ago
Desre went above and beyond to ensure we understood the concepts of Meta features that would be beneficial to the concerns we outlined, super happy with our experience.
Response from the owner:Thanks Brianna, always great to train someone who’s interested in the psychology of marketing. Looking forward to seeing great things!
Miles Real Estate
4 years ago
Desre is definitely a 'unicorn' in this particular area of expertise. She quickly delivered a fantastic outcome for our business when we ran into some issues with our social channels and couldn't access support. She was able to get us the answers we needed to unblock the account. I wouldn't hesitate to recommend her to anyone trying to navigate Meta Support.
Response from the owner:Thank you for taking the time to leave us a review! It was a pleasure working with you and I hope our paths cross again (in a good way 😉).
Trent R
4 years ago
Awesome! Our business had some complex social media issues for over 5 years that many paid professionals and savvy staff members were unable to fix. But in a one hour Zoom meeting we have been able to resolve all the issues and are now flying with our online social media presence. Huge thank you to Des for her patience and kindness in resolving this issue. 100% recommend this mob!
Response from the owner:Thanks Trent. You've been a legend to deal with too. I hope you don't have any more social media issues, but I do hope to cross paths again. Appreciate the review!
David Moses
4 years ago
Desre has been extremely helpful in better understanding how Facebook ads can grow my business
Response from the owner:Thanks David, glad I could help.
Matt P
4 years ago
Professional, and gets the job done. I highly suggest using the services of Desre and her team as I for one needed guidance in this area on Facebook running a business page with expertise adds. So with the help of Desre I was able to get the results that I was seeking. So thank you and all the best in you’re future endeavours…
Response from the owner:Hi Matt, only a please and loved working with you.
Earthdrawn Studio
5 years ago
Thank you Desre! I found Blue Flame and signed up for the Social Academy course because I really wanted to understand what I was looking at in the Facebook Business manager, and be able to set up my marketing properly. The course is amazing, there is so much knowledge packed into it and it's really easy to follow. I love how there are optional mini 'exams' at the end of each module, because that helps you to recap and retain the skills. Desre has a wonderful teaching style and you can see how passionate she is for wanting you to succeed with your business as well. She has even set up a Facebook group to keep in touch with you during and afterwards, which I love! My only regret is that I wish I'd found Blue Flame much earlier on in my business journey! I'd recommend purchasing a consultation with Desre once you've finished the course, even the consultation alone was thorough and incredibly valuable. Desre you are a gem and you've given me so much knowledge and confidence!
Response from the owner:Hi Carlie, thank you for your kind words. It really does make such a difference to me when I know I'm making a difference to someone else. You're a gem yourself and I love your artwork. = Des
Elisha
5 years ago
Desre is amazing! I manage the social media accounts for our business but sometimes the Facebook Platform gets the better of me. I google searched for "Facebook help" and found Blue Flame Social Media. They delivered exactly what I had requested. A massive weight has been lifted off my shoulders and I now feel confident with the way our business is setup on Facebook and also the placement of our Facebook ads. Thanks Desre!
Response from the owner:Thank you Elisha. Loved learning about your business and so glad we could help.
Dana Weil
5 years ago
I actually wanted to wait a few days before writing this review so that I could see results, but I started seeing the amazing results already the day after... I did a 1 on 1 course with Desré, and I cannot recommend this more. She is patient, so professional, friendly, informative and an excellent mentor. I really enjoyed our time together and I feel so much more confident running social ads on the different platforms. Thank you so much, and looking forward to chatting again soon!
Response from the owner:Hi Dana, thank you very much for your kind words. You've got a great product and it has been an honour helping you get it out there. Kerching! 😉
cabsportsclub
5 years ago
Desre and the team at Blue Flame have a wealth of knowledge & skills to share. We found working with them extremely insightful & rewarding. The training sessions were well structured, easy to follow, and covered off on areas applicable to our industry, venues and existing staff skill levels. We are now in the process of putting all that we have learnt into action and we are excited to see the results. Thanks Desre & the Blue Flame team!
Response from the owner:Loved working with you and am looking forward to seeing the results almost as much as one of your wonderful coconut chai lattes! - Des
Kate Mayne
6 years ago
Great day, so much information delivered to us in an easy to understand way. Desre was very patient as we had limited tech skills & internet issues.
Response from the owner:Thanks Kate, it was a pleasure.
Madeleine Connor
6 years ago
UPDATE: I left a review of the training day, but now I’ve had a chance to properly implement the training for what I consider to be reaaaaally good results. In the last 10 days: • We’ve had our best Social Media sales month on record – record number of sales and purchase value • This is coinciding with our sales amount increasing steadily every month since implementing the funnel / strategy • This week we’ve had our highest sale ever go through from a Bottom of Funnel ad • One of our other external SEO agencies asked what agency we use for our social media marketing (lol, it's ME.) • Recovered legacy spend on social media – we’re now miles ahead and look to keep going INITIAL REVIEW OF TRAINING SESSION: Great Advanced Facebook Advertising training day, really hands on, heaps of tips and the day was structured and planned bespoke to our business. Desré Tate is extremely knowledgeable to the latest Facebook updates (and what that means for your business) and setting up full funnels to best suit your business.
Response from the owner:Hi Madeleine, thanks for your kind words. Great students make for great training 🙂 Hope to see you again soon!
Bookings Glowing Rooms
6 years ago
I have just had a one on one coaching Session with Desre via Zoom. I was hesitant before taking a one on one via Zoom because i thought I need to be in the same room with the teacher to be able to absorb all the lessons. It was super easy and no different than being in the same room with the teacher. Desre did an amazing Job and worked at my pace and made sure that i understood every single step. Even when I was a bit quiet (and i must have looked unsure ) she asked if I have understood why we are doing this particular thing. I am blown away by the possibilities that i have and quite surprised/angry that other agencies who managed my ad account previously didnt use/know them. Highly recommend her training
Response from the owner:Thank you very much Ben. Glad you enjoyed the Zoom session and that you're now at a level, you can even see what some agencies can't.
Therese Linton
6 years ago
We had absolutely no idea what we were doing with Facebook ads until Desre came and spent two days with us and restructured our entire approach. Her training and advice has improved our ads 1000% and we now have the skills to do even more ourselves without needing to pay social media agency. The value and benefits of competency based consulting is amazing!
Response from the owner:Thank you Therese. It's always a pleasure and I'm looking forward to seeing those results!
Mark Christofides
6 years ago
I spent 2 days with the team at Blue Flame and it was simply excellent! Their knowledge, advice and experience has surpassed anything I have experienced to date and this is compared to the 10's of thousands of dollars I have invested in working with agencies, online and F2F training. I have a complex group of businesses and Blue Flame were able to analyse, develop and advise on how to structure, optimise and leverage my social media marketing assets and how to save a boat load of time in ongoing maintenance of these systems. It was like being given the secrets of a professional digital agency, not too mention that their Help Desk system is there for any ongoing questions. Thank you to Desre and the team for helping me navigate through the minefield of challenges in such a short period of time.
Response from the owner:Hi Mark, thank you for your wonderful review! Thoroughly enjoyed untangling the spaghetti junction - despite Facebook's best efforts to thwart us LOL!
Ulu Hye
7 years ago
We cannot recommend Des and the team at Blue Flame highly enough. We received 3 solid days of training where we can now, comfortably and successfully, take our business to the next level through Facebook. The training has been invaluable and we are so grateful we found them.
Response from the owner:Thank you very much! Thoroughly enjoyed the last three days - it was nothing but a pleasure. See you soon! Des

Call or Email us!

(We don’t go in for the sales pitchy “free review worth $2,000”, what rubbish! We’re human, let’s chat, it’s social after all!)

Call Us
1300 940 215
Working hours

Open – Mon to Fri
8:30am – 5:00pm

Closed – Sat and Sun and all Public Holidays

Address

PO Box 329
North Lakes
Queensland 4509
Australia

Socials
Contact Us
1300 940 215
Explore
Connect
Legal

© 2026 • Blue Flame Social Media Pty Ltd

Go to Top