Lost Ownership Of Your Facebook Page?
There seems to be something in the air at the minute when it comes to Facebook Page ownership, as we’re seeing more and more new…
How To Qualify A Social Media Agency
We’ve seen it all before, a potential client coming to us for help having been burnt by their last agency so badly, they’re still smoking.…
How to Develop Guidelines to Help Employees
Well there’s your first mistake! You’re letting your employees post and relying on this content for a “Social Strategy”. LOL! Yes, you’d like more content,…
Make sure you own your Pixel data!
Scruples, it shouldn’t be hard, should it? Maybe just know your job, how about that? It seems for some (or evidently quite a lot), that…
What is the ‘Learning Phase’?
Have you noticed the “Learning Limited” symbol appearing on your Ads? ⚠️ While the symbol may be something new, the concept isn’t. The learning phase…
ROAS – What is it and why does it matter?
When you approach your digital agency about results on Facebook, unfortunately most will tell you about your impressions, clicks and even how many more likes…
Ad Account Health
We've had a growing number of businesses with poor ad account health, after finding their Facebook ad account and even Business Manager suspended or completely…
We deleted over a third of our Facebook Page Like base!
Should you be doing the same? Possibly. But why, you ask? Back in the old days (2010), the only thing any business with a Facebook…
Facebook to limit number of ads Pages can run simultaneously
Facebook has announced that it will be limiting the number of ads a single Facebook page can run at the same time. The new changes…
Agency Transparency
When you think of ‘Agency Transparency’, you’ll immediately think of getting a monthly report on the results of their work - and that is something…
Facebook Campaign Budget Optimisation Not Yet Mandatory
At the start of this month, Facebook was supposed to shift all advertising campaigns over to campaign budget optimisation (CBO). If you currently advertise on…
Why You Should Use A Specialist Agency
You’re probably familiar with the old saying, “Jack of all trades, master of none.” Nowadays, there are a complexity of nuances in many different areas…